My New Trademark

I decided to make myself a unique trademark for my photos and whatnots. I scanned a cursive J (for Julietiñeta) and added it inside a light bulb vector. Why does the light bulb have a crown on top? Because idea is king. As Cartoon Network (the old awesome one) said, put your brain on a plane and animate your world! 🙂


Superpowers Parents Need To Teach Their Kids (That are not mentioned by Child Services)

I believe that children are our future. Teach them well and let them lead the way, as Whitney Houston sang. Show them all the life hacks they could possess insaaaaaiide♪♫!

My childhood wasn’t all trampolines and roses, but looking into who I am now has made me realize that  during that important formative period I have been taught some important powers from my upbringing that are not required by the DSWD (for non-Filipinos, that’s Department of Social Welfare and Development), which I think they totally should.

The Power of Haggling

Nothing is more satisfying than going home after shopping at the wet market or tiangges (stall market) here in the Philippines. There is something satisfying about finding the freshest produce then haggling down its price. That feeling of having gotten a great deal and we have to admit, of having gotten away with something not everyone has.

Sundays are market days in our home, and my mom would take me to with her to the wet market to shop. Learning how to choose suki (favorite) sellers who’ll keep giving you discounted prices and reserve their best cuts of meat/freshest seafood if you keep buying from them, to sweet talking them to part their wares at a lower price when they’re not that eager to. I am not saying that your kids will grow up to become master sales people. But this teaches them the valuable concept of always being open to asking questions. I know a lot of people nowadays who are grown-a** yet are afraid of asking questions. Asking might not always get you what you want, yet it allows you to get what you want more often than if you never did.

The Power of Knowing How to Keep Oneself Entertained (Without Gadgets)

I don’t want to sound like a grandma lamenting about how “you darn kids today’re lucky,” but you darn kids today’re lucky, internet and gadgets wise. I consider my generation, generation Y as spoiled, but my generation has nothing, jack sh** on today’s generation. The most expensive gadget I had as a kid was a second hand Sony Walkman, and I had to share it with my sister.

My point is that as children, since we weren’t given any electronic gadgets to play with aside from watching the television and listening to the radio, we taught ourselves to use our imagination while playing. The house always was a hive of “grown up” activity and we were left to our own devices. Our enjoyment simply isn’t a big enough priority. If we’re bored and found a way out of it, well bully for us. And we found ways to entertain ourselves that were more fun in some ways, such as making friends with our neighbors who plays street volleyball and badminton with us, or making our double deck bed a “bus” and we “travel” to different places, to taking turns riding the bike around the block. I just wish the kids today would experience this on some level and not demand spoon feeding of video games, touch screens and cable TV.

The Power of Becoming a Bookworm

My family encouraged reading when we were at a young age. My mom and aunt bought us books and Archie comics to show us that reading is a lot of fun. Fast forward to *cough* a few years later and I’m now a certified bookworm.

Book are just- fun. In the advent of the “I wanted it a minute ago” mindset and the normalcy of short attention spans I can understand why most kids nowadays wouldn’t want their entertainment to be impeded by making sense of sentences. Yet the great thing about books is that you command how fiction, and even non-fiction at some point, exists in your mind.  It’s great how reading opens up new areas of your brain with new knowledge and concepts. How invigorating it is to feel your mind percolating instead of being slowed down by the sludge of lardy pre-packaged junk amusement.

I cannot imagine myself going one day without reading anything. Read blogs, articles, current affairs, post, stories, even poetry. READ!

The Power of Knowing the Love of a Pet

I personally can never recall a time in my life when we never had pets.

We always had an animal in the house, whether it was a huge turtle when I was very young (I still remember. I don’t know if the turtle was really as big as I thought it was then though), to dogs and cats who fight or who are the best of friends. There are not a lot of things more precious to a child than the love of a pet. Having your dog welcome you when you get home from a very bad day at school; or grabbing your cat and cuddling with it while watching TV is pretty awesome. You name your pet after things or people you like, like “Lassie” even if your Aspin is nowhere close to looking like a border collie or your cat “Paul” when she is a girl.

I am a firm believer that every child should have a pet. Because: the best lesson an animal can teach a child is that you don’t get the good parts of life without the bad. Really like playing with your dog? You should really like cleaning his poop as well. Thinking that your carp looks great now that it’s grown to twice its size when you bought it? You’d better think of always maintaining that aquarium and complex oxygen tank.

So moms, relent and get your kid that tarantula she’s always wanted! Get the cute Pinktoe!

The Power of Saying Please and Thank you

Some may think of this as less survival tactic than “preventing people from strangling you in their head.” Or maybe it is, lest the aggrieved person happens to be a psychopath.

This should be basic good morals and right conduct for everyone, but let me ask you: how often do you hear anyone say “thank you” when you or anyone in a jeep or FX van passes their payment to the driver? Or of people who say thank you when you hold the door open when they pass? Not only that, how about people you personally know, who you did a huge favor for then treated you like a turd after?

They say that the Ambrosia, the drink of the Greek gods, is made of nectar. Wrong; I think that it’s made of liquid appreciation. Everyone wants to feel appreciated. No one likes the feeling of being ordered around, or ignored like you owed them the favor you gave. The words “please” and “thank you” is our way of saying, “I see you and treat you as my equal, and I would appreciate it if you could help me.”

Some kids today think having “swag,” is important above all else. Hell, I think some of my generation also think this way. It’s important that we impart these super powers and make sure that they have every opportunity of surpassing us and becoming super people if they choose to.

Sample Copy!

[I have never made a copy in my life.]

This task was asked of me by a company looking for a copywriter when I applied:

If you were to create a print ad selling one of your passions like you were selling a product, how would you present the ad? Provide the copy and explain the visual elements of the ad.

Subject/Passion: PHOTOGRAPHY

Photography is the poor man’s art. Its best work fascinates and allows eyes to feast; and yet it is one of the most inclusive art forms. With the advent of the digital media anyone can try to make what is the simplest and one of the hardest of art. The difficult yet alluring challenge for a photographer is producing something that rises above the deluge of photographs produced by a multitude of photography enthusiasts around the world.

In order to best feature photography as a product, there will be three print ads for the campaign. The overall design theme of the prints is minimalistic lines in muted or dark colors that serve to highlight the amazing images in the ad. The font/s used for the ad should be sans serif. No other words should be in the ads except for the “Photography” product logo and the taglines.



A photographer can find innate beauty in the most mundane. That is his bidding and his art. What people love about good photographs are the fresh perspectives, the pull on their imagination and make them wonder.

The print ad will cover two pages and will feature two shots; the first photo on the first page is of ants eating fruit on the ground. The second is a macro shot of one of the ants. The macro shot should have remarkable focus and vivid colors.

For billboard and other big prints only the macro shot will be featured.


2nd Tagline: LET THEM SEE.

For a photographer, it is not enough that you see your vision: you have to show the world. Make sure they see what you consider relevant, beautiful and in that process, they also see who you are as an artist.

There are several photo ideas for this ad. The ad could feature a striking photo of a social issue such as children suffering poverty but are happily diving in dirty rivers or exotic subject such as a portrait of an indigenous tribesman or beautiful landscape of an exotic place. This ad tells the viewer that photography shows you images everyone should see.


3rd Tagline: INTERCEPT TIME.

For all intents and purposes photography is at its most basic the capturing of a moment. Times pass and a photograph is the only proof that what happened existed. I think that cameras are the very first time machines! Sure, you may not be able to bring people back to let them see the moment as it passed, but through photography you let them experience it at some level.

The photo in this ad will highlight photography’s power of freezing moments in time. Examples are of such photos as made using very fast shutter speeds. A kid whose bubble gum is in the middle of bursting, or perhaps a grandma being happily surprised of her grandchildren throwing her a surprise birthday party.

What I Answered When Asked This:

I was applying online for a Copywriter position, and my application would only be accepted if I answered this question, which would affect my being shortlisted:

What do you like about writing AND what do you like to write about?

I answered:
I like writing because I could write something that I would edit and nitpick, and that something could possibly be a thing I would like to read. And I like reading. There is that hope that if I like this something, other will like it too. I like to write about ideas and concepts that interest myself. Those are, almost always, the easiest things for anyone to write about.

That’s it, just sharing. What do you guys like to write about? Happy weekend!